Imagine It Forward
byBeth Comstock with Tahl Raz
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Binding: Paperback
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Imagine the unimaginable, think beyond, create the new. In today’s fast-changing world it’s easy to feel overwhelmed by the technology and data which seem to drive everything around us. But Beth Comstock, vice-chair of General Electric, one of the largest companies in the world, presents a bold new claim this book: it is the power of human imagination – something we can all tap into – that has the most impact on how businesses thrive and develop over time. In Imagination Works Beth Comstock blends her own personal experience with the story of General Electric to show how to navigate the change that surrounds us. Featuring numerous tools and exercises, all honed over two decades and working with hundreds of thousands of employees, Imagination Works will provide a new mindset and a passionate call to arms to embrace and conquer the challenges of the future.
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