Maximize your potential: grow your expertise, take bold risks and build an incredible career

We've entered an exhilarating new era of self-invention. With access to new resources, technologies, and connectivity, you no longer have to rely on traditional channels to craft an incredible career. But surviving and thriving in this new landscape requires a highly proactive approach. Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest. About 99U 99U is Behance's effort to deliver the "missing curriculum" that you didn't get in school, highlighting best practices for making ideas happen. We do this through interviews, articles, and videos on our Webby Award-winning website at 99u.com, our annual 99U Conference in New York City, our bestselling book Making Ideas Happen, and our ongoing 99U book series, which includes Manage Your Day-to-Day and this audiobook, Maximize Your Potential. About Behance Behance, the leading online platform to showcase and discover creative work, is on a mission to empower the creative world. Creatives from across industries use Behance to gain exposure, attribution, and opportunity. Behance also powers portfolio display for thousands of other websites around the web, including AdWeek, RISD, and the National Design Awards. Companies and enthusiasts around the globe use Behance to track and engage top talent. As an extension of our mission, we created 99U to foster new research and education on best practices for making ideas happen. Since its founding in 2009, 99U has grown to encompass a popular annual conference, a Webby Award-winning website, and this ongoing audiobook series. Behance is a proud member of the Adobe family.