The Long Tail: How Endless Choice Is Creating Unlimited Demand

Author : Chris Anderson

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3.8 rating based on 26,664 ratings (all editions)

ISBN-10: 1844138518
ISBN-13: 9781844138517
Goodreads: 862171

Author(s):Publisher: Random House Business
Published: 5/3/2007

Librarian note: an alternate cover for this edition can be found here.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.
 

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