BELCHING OUT THE DEVIL: GLOBAL ADVENTURES WITH COCA-COLA
byMark Thomas
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Binding: Paperback
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Coca-Cola and its logo are everywhere. In our homes, our workplaces, and even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't mention such child labourers in the sugar cane fields of El Salvador; Indian workers exposed to toxic chemicals; Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them; and, many more. Provocative, funny and stirring, "Belching Out the Devil" investigates the truth behind one of the planet's biggest brands.
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