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Author -
Publisher -Viking 
Edition - 2011
Binding - Paperback
Language - English
Pages - 320
Condition - Used 

In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.

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