Fashion Brands: Branding Style from Armani to Zara
byMark Tungate
Only 1 left in stock
Binding: Hardcover
Condition: Gently Used
Delivery within 6-8 business days
Gently Used
Ships In
1-2 Days
Original Books
Free Bookmarks
Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.
Add for ₹ more to achieve free shipping.
Free Shipping 
Congrats! You are eligible for free delivery!
Mystery Boxes by Kitabay
- Available in 3 Sizes
- Over 8 Different Genres
- Up to 80% discount
- 100% Original Books
- Includes Free Bookmarks
- Free Doorstep Delivery
Starting at ₹1199 for 10 Books
Shop Now
Not Just Books
We have Merch too!
At Kitabay, we're more than just a book store - we also offer a range of merchandise for book lovers! Our collection includes bookmarks, tote bags, cozy blankets, elegant mugs, and other fun accessories. Our book-inspired merchandise is designed to make your reading experience even more enjoyable and comfortable, and also makes for great gifts for the bookworms in your life.
Frequently Asked Questions
We hand-pick 10 books from our vast library that match your preferred genre and package them into a personalised Mystery Box. Each box is distinct, ensuring that every reader experiences a delightful surprise when they open it.
Given the mystery box concept, we're unable to disclose the book titles. Rest assured, these books are thoughtfully chosen to provide you with the most enjoyable reading experience possible.
Feel free to specify any books or authors you'd like to exclude in the comment box above the "Buy Now" button. We'll ensure that those books or authors are not included in your selection.
If you have particular titles or authors in mind, you have the option to purchase individual books directly from the website.
When purchasing multiple Mystery Boxes, you can be confident that none of the books received in each box will be repeated.
If you're making another purchase, simply share a photo of the books you received along with the order number on WhatsApp at 7742473777, and we'll make a record of it.
We strictly have a no piracy policy and guarantee that each book you receive will be original.
We ship all orders within two business days and ensure they reach you within a week.
