Fashion Brands: Branding Style from Armani to Zara

Name: Fashion Brands: Branding Style from Armani to Zara
Brand: Kitabay UK
SKU: 9780749453053_Kitabay Jaipur_61A
Price: 599 INR
Availability: InStock

byMark Tungate

(Rating By Good Reads)

Rs. 1,999 Rs. 599 save 70%

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Binding: Hardcover

Condition: Gently Used

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Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

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