Visual Merchandising: Windows and In-Store Displays for Retail

Name: Visual Merchandising: Windows and In-Store Displays for Retail
Brand: Kitabay UK
SKU: 9781856695398_Kitabay Jaipur_AMZ-6
Price: 899 INR
Availability: InStock

byTony Morgan

(Rating By Good Reads)

Rs. 2,999 Rs. 899 save 70%

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Binding: Paperback

Condition: New

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

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